Juana’s New Book…

The Power of Latino Leadership

Inclusion, Community, and Contribution

There are over 50 million Latinos in the United States, the largest minority group in the country. Their numbers grew by 43% in the last decade, and it’s estimated that by 2050 one in three of the US population will be Hispanic.

What does it take to lead a varied and vibrant people who hail from twenty-two different countries? And what can leaders of all cultures and ethnicities learn from how Latinos lead?

Based on her personal experience as a longtime Latina leader Juana Bordas takes us on a journey to the very heart and soul of Latino leadership. She offers ten principles that guide Latino leaders and features numerous examples of these principles in action.

Bordas vividly illustrates the inclusive, people-oriented, socially responsible, and life-affirming way Latinos have led their communities.

Bordas includes the voices and experiences of distinguished Latino leaders and vivid dichos (traditional sayings) that illustrate aspects of Latino culture. This unprecedented and wide-ranging book shows that Latino leadership is indeed powerful, distinctive, and has lessons that can inform leaders of every background.

Julian Castro“Latinos are part of the fabric of America. Our culture and values are perfectly consistent with the American Dream that has made and continues to make the United States great. The Power of Latino Leadership explores a leadership model to maximize the role of Latinos in America¹s future growth and prosperity.”
–Julián Castro, Mayor of San Antonio, TX

Ray SuarezTo the joy of some and the panic of others, America grows more diverse by the day. Leaders want to understand and motivate those they lead, but may feel intimidated by the complex history and culture of Latinos in America. Juana Bordas has written a handbook for making sense of it all. “The Power of Latino Leadership” helps the reader decode the coming America and the changing workforce.

–Ray Suarez, senior correspondent for PBS News Hour and former host of NPR’s Talk of the Nation