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Juana's New Book on Latino Leadership

By 2045 Latinos will be one in four Americans. By sheer numbers alone, Latinos will shape the 21st century. What does it take to lead such a varied and vibrant people who hail from twenty-six countries and are a blend of different races? And what can leaders of all cultures and ethnicities learn from how Latinos lead?
Juana Bordas takes us on a journey to the very heart and soul of Latino leadership. She offers ten principles that richly illustrates the inclusive, people-centered, and socially responsible ways Latinos have led including a chapter on intergenerational leadership that  can guide us in preparing younger generations to take the helm of leadership.

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Latino Leadership New Cover


Juana Bordas

In the traditions of many cultures, a person tells his or her story when meeting someone. This is a way to honor one’s family, connect in a meaningful way, and share unique experiences.

My mother, four brothers, my sister, and I stood at the ship’s rail watching the image of our beloved Nicaragua become smaller and smaller and then finally disappear into the Caribbean Sea. In the hull of a banana boat, we rocked and swayed, across the Gulf of Mexico.  We docked in Tampa, Florida, and fell into the welcoming arms of mi Papa. He had arrived earlier, earning money to bring his familia to America so his children could have a better life...

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